It’s fantastic that you’re looking to grow and reach even more people! Here’s an “awesome way” to expand your business making posters and prints:
Offer a “Print-on-Demand” Collaboration Service for Interior Designers and Home Stagers.
This approach allows you to tap into a professional market with consistent demand, without needing to hold large amounts of inventory yourself.
Here’s how it works and why it’s awesome:
- Target Audience: Interior designers, home stagers, real estate agents, and even boutique hotels or cafes. These professionals constantly need unique, high-quality art to complete their projects, and they often work with multiple clients, leading to recurring needs.
- Your Value Proposition: You offer them a curated collection of your existing prints (or even create exclusive designs for them) that they can order on a print-on-demand basis. This means they don’t have to worry about sourcing art, and you don’t have to pre-print anything until an order comes in.
- Customization & Consultation: Offer to consult with them on specific project needs. For example, if a designer is working on a minimalist Scandinavian-style home, you can suggest prints from your collection that fit that aesthetic, or even offer to create custom pieces if the project is large enough.
- Framing & Sizing Options: Partner with a local or online framing service so you can offer a complete package. Designers love convenience! Provide a range of sizes to fit different spaces.
- Marketing to Professionals:
- Portfolio: Create a dedicated digital portfolio (perhaps a password-protected section on your website or a sleek PDF) specifically showcasing your art for professional use, highlighting different styles and potential room applications.
- Networking: Attend local design trade shows, real estate expos, or even join local chapters of interior design associations.
- Direct Outreach: Identify local interior design firms or home staging companies and send them personalized emails or even a small, high-quality sample print with your portfolio link.
- Referral Program: Offer a small commission or discount to designers who refer new clients to you.
- Benefits for You:
- Consistent Orders: Designers often have ongoing projects, leading to repeat business.
- Higher Volume Potential: A single design project might require multiple prints for different rooms.
- Reduced Inventory Risk: Print-on-demand means less upfront cost and no unsold stock.
- Professional Credibility: Working with designers elevates your brand perception.
- New Creative Challenges: Custom requests can push your artistic boundaries.
By positioning yourself as a reliable, high-quality art partner for professionals, you can open up a significant new revenue stream and expand your reach far beyond individual Etsy buyers. Good luck!
Jason M Rogers | Digital Creations | Wall Art | Photography 